Daybreak Fund
Logo, Visual Identity System, Font, Color
Daybreak fund is a non-profit which seeks to fund organizations working to keep the waters along and feeding into the western shore of Lake Michigan clean for future generations. To that end, Daybreak fund was in need of a logo which both captured their mission and goals in a concise and approachable way. The mark and mission are firmly grounded in the present while also looking forward to what the new day will bring.
Daylight
An additional 6 gradients were created to give the design system continued flexibility. These palettes were pulled from different color combinations observed in the early morning sky.
