Great Lakes Funders

Logo, Identity, Color

”Great Lakes Funders seeks to unite foundations to protect and enhance the Great Lakes, for people and nature.”

Inspired by waves and the natural power and strength of water, the logo’s wave form is comprised of 5 unique shapes; one for each of the Great Lakes. This bold shape is balanced by the lightweight word mark set in Allotrope, with colors pulled from the varied hues the waves reflect throughout the day.