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Joe Film Co.

Logo, Visual Identity System, Tagline

Joe Ludwig of Joe Film Co. was seeking an identity that captured his admiration for the classic era of the silver screen and reflected the craft and magic of filmmaking that he puts into his work. Pulling from these distinct directions, Mild Tiger created a unique identity that balances the excitement of the treasured period of filmmaking and energy of the Joe FIlm Co. brand.

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Making The Mark

Inspiration for the Joe Film Co. mark comes from a combination of the shaped glass pieces found within camera lenses and wide-screen movie adverts from the golden age of cinema.

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